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Pinning!

Pinterest LogoI have a new obsession. It’s a new social sharing site called Pinterest (currently open by invitation only). Here’s how they describe it:

“Pinterest is a virtual pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.”

I have pinboards for craft ideas, my dream home, cute animals, and more. I love having one easy place to store those ideas. It’s super-fast to set up your Pinterest page and even faster to start pinning.

I like Pinterest because I feel that of all the social sharing sites, this one lets people see the me that I am and the me that I aspire to be. In a quick glance, you can see that animals and books are two of my main interests. You can get a sense of my personal style. Because I’m just pinning photos, I don’t feel the need to stop and think, “will it upset someone if I say it like this?” Or, “could this in any way reflect negatively on my employer?”

Ideas for Using Pinterest:
– Gift ideas – check out what your friends are pinning (ahem, friends, get pinning!)
– Wedding and party planning
– Home decorating ideas
– Travel planning
– “To read” and “To watch” lists (pin book covers and movie posters)
– Make a cookbook by pinning recipes
– Halloween costume ideas
– Holiday ideas – recipes, decorating, gift wrap
– Cake and cupcake decorating ideas
– Build your dream wardrobe
– Start a virtual collection of work by your favorite artist (or of shells, dolls, shoes, stamps, whatever!)
– Create pinboards for your favorite teams, shows, actors, movies, etc.
– Collect your favorite quotes
– For your kids – snacks, costumes, crafts, room décor and organization, gift ideas, etc.
– Create color palettes
– Tattoo designs
– Flower arrangements

As a marketer, I can see brands, especially clothing and homegoods, eventually encouraging shoppers to “Pin This!” That could lead to discounts, or perks for avid “pinners.” I also could see avid pinners being offered samples to try, especially if they have blogs in addition to their pinboards.

So, are you pinning yet?

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